Books & Chapters
| Title | Author(s) | Month & Year | Type | Publication Details |
|---|---|---|---|---|
| Digital Dopamine Marketing | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | Consumer Psychology, Attention Economy, AI & Brand Engagement, ISBN: 978-99993-4-723-5, Eliva Press. |
| Envisioning Management – Global Perspectives on AI, Sustainability and Digital Leadership | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | Leveraging AI Chatbots and Virtual Assistants to Elevate Customer Experience in Banking Services. |
| Future of Banking – How Chatbots are Revolutionizing Financial Services | Dr. Padmaavathy P A | Feb 2026 | Book Chapter | Artificial Intelligence, ML & Data Analytics in Business: Transforming Strategy, Operations and Competitive Advantage, ISBN: 978-81-996229-9-9, Stanzaleaf Publications. |
| Industry 5.0: Pioneering Business and Management Transformations – Ethical Consumerism and Its Impact on Fair Trade Practices | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | ISBN: 978-1-83608-826-4, Emerald Publishing House. |
| Socially Responsible Approaches for Sustainable E-commerce | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | The Green Algorithm Effect, IGI Global Scientific Publishing. |
| Introduction to Management and Organizational Behaviour | Dr. Padmaavathy P A | Mar 2026 | Book | ISBN: 978-81-997845-4-3, Dr. BGR Publishers, Tuticorin, Tamil Nadu. |
| Industry 5.0: Pioneering Business and Management Transformations – Ethical Consumerism and Its Impact on Fair Trade Practices | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | Emerald Publishing Limited, ISBN (electronic): 978-1-83608-826-4, ISBN (print): 978-1-83608-827-1, DOI: 10.1108/978-1-83608-826-4 |
| The Psychology of Smart Consumer Products – Co-branding Strategies for Smart Luxury Products | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | Scopus Indexed, DOI: 10.4018/979-8-3373-3010-5.ch004 |
| The Green Algorithm Effect: Nudging Consumers Toward Sustainability | Mrs. Jyothis Rachel Mathews | 2026 | Book Chapter | IGI Global, DOI: 10.4018/979-8-3373-3997-9.ch015 |
| Minimalism Marketing – An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation | Mrs. Jyothis Rachel Mathews | 2026 | Book | Eliva Press, ISBN: 978-99993-3-692-5 |
| Role of Insurance in Sustainable Framework | Dr. Padmaavathy P A | N/A | Book Chapter | Embracing Sustainability in Insurance for a Resilient Future, ISBN: 978-81-964453-7-9, Department of Commerce – Business Process Services, Sri Ramakrishna College of Arts & Science, Coimbatore. |
| Reimagining Customer Service Through Customer Mapping | Dr. Padmaavathy P A | 2025 | Book Chapter | International Conference Proceedings on Emerging Trends in Multidisciplinary Research and Technology, ISBN: 978-81-991137-6-3, Merimax Publisher, Australia. |
| Role of AI in Sustainable Financial Decisions | Dr. Manju M | 2025 | Book Chapter | ISBN: 978-93-340-0761-9, Vol. 2, Issue 1, PG & Research Department of Commerce, Department of Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore. |
| The Neuropsychology of Branding | Mrs. Jyothis Rachel Mathews, Mr. Jomon Jose | 2025 | Book | How Neuromarketing, Affective Neuroscience and Behavioural Insights Shape the Brands We Love, ISBN: 978-9999-129-018, Eliva Press. |
| Public Private Partnership in Smart Cities – A Critical Survey | Dr. Padmaavathy P A | 2025 | Book Chapter | ICWA Sponsored One-Day International Conference on “India–Malaysia Bilateral Relations: Strengthening Economic, Strategic and Cultural Ties in the 21st Century”, ISBN: 978-93-6126-546-4, Coimbatore Institute of Information Technology. |
| The Future Role of Environmental Sustainability – Optimization Using Artificial Intelligence Electric Vehicles | Dr. Padmaavathy P A | 2025 | Book Chapter | 5th International Conference on Trends in Material Science and Inventive Materials (ICTMIM), DOI: 10.1109/ICTMIM65579.2025.10988176, SCOPUS – IEEE Conference Proceedings. |
| Problems Faced by Women Entrepreneurs in the Fast Food Industry in Kerala | Dr. B. Vijayachandran Pillai, Dr. S. Geetha | 2025 | Book Chapter | Shodhspitivalley – Multidisciplinary Research in Technological Innovation for Sustainable Development, ISBN: 978-81-985241-8-8, Multispectrum Publishers, Kanyakumari, Tamil Nadu. |
| The State of AI in Business Intelligence and Analytics | Dr. Padmaavathy P A | 2026 | Book Chapter | Business Management 360 – Next Gen Strategies for Innovation, Agility and Global Impact, ISBN: 978-81-991-002-06, Stanzaleaf Publishers. |
| Leveraging Digital Platforms on Gender Empowerment | Dr. Padmaavathy P A | 2025 | Book Chapter | Nari – Sashaktikaran: Gender Empowerment Strategies to Glass Ceiling to Eradicate Gender Discrimination, ISBN: 978-93-6126-735-2, Coimbatore Institute of Information Technology. |
| Work Life Balance of Women Employees in Shops and Commercial Establishments | B. Vijayachandran Pillai, Sreeja P | 2025 | Book | Shandilya Publications, New Delhi, ISBN: 978-93-93934-87-1 |
| The Neuropsychology of Branding | Mrs. Jyothis Rachel Mathews | 2025 | Book | Eliva Press, ISBN: 978-99993-29-019 |
| Strategic Management – Fundamental Concepts for Decision-Making | Dr. Padmaavathy P A | 2025 | Book | Lambert Academic Publishing, Germany, ISBN: 978-620-8-01069-0 |
| Green Entrepreneurship Research for Start-ups | Dr. Padmaavathy P A | 2024 | Book Chapter | Green Marketing – A Boon for Sustainable Development, ISBN: 978-93-6126-266-1, CIT, Coimbatore. |
| Global Business Perspectives in the Era of AI | Dr. Padmaavathy P A | 2024 | Book Chapter | Revolutionising Customer Engagement in the Age of AI, ISBN: 978-93-341-1826-1, K.S. Rangasamy Publishers, Tiruchengode. |
| Innovate with AI – Strategies for Business Success in Digital Era | Dr. Padmaavathy P A | 2024 | Book Chapter | Marketing 2.0 & Sales – Embracing the AI Powered Future, ISBN: 978-81-971599-0-9, Bonfring, Coimbatore. |
| Stress Management of Members in Local Self-Government Institutions | B. Vijayachandran Pillai, K. S. Sreekutty | 2024 | Book | Shandilya Publications, New Delhi, ISBN: 978-93-93934-80-2 |
| Digitization Influence in Expanding of Rural Markets: Challenges and Opportunities | Mrs. Jyothis Rachel Mathews, Dr. Ebenezer Paul Rajan T Y | 2024 | Book | Karpagam Publications, ISBN: 978-93-9598-57-7 |
| Unorganised Sector Women Entrepreneurship in India | Dr. B. Vijayachandran Pillai, R. S. Geetha | 2023 | Book | Shandilya Publications, New Delhi, ISBN: 978-93-93934-20-8 |
| Outsourcing in Banking Sector in India | Dr. B. Vijayachandran Pillai, Anjana K | 2023 | Book | Shandilya Publications, New Delhi, ISBN: 978-93-93934-21-5 |
Journals
| Title | Author(s) | Month, Year | Publication Details |
|---|---|---|---|
| The Digital Dopamine Loop: Behavioural Psychology, Artificial Intelligence and Sustainable Digital Well-Being |
Dr. Padmaavathy P A |
July 2026 |
Stanzaleaf International Journal of Multidisciplinary Studies, Issue- July 2026 (ISSN: 3139-3373), Volume 2 Issue 3 – Page No.: 45-64 |
| One day National Conference on the Future of Banking: How Chatbots are revolutionizing Financial Services |
Dr. Padmaavathy P A |
February 2026 |
ISBN- 978-81-996229-9-9 under Stanzeleaf Publications, Coimbatore, Tamil Nadu |
| National Conference on Technology-Driven Transformation: An Overview Of The Future Of Accounting And Finance |
Dr. Padmaavathy P A |
February 2026 |
ISBN- 978-93-6126-125-1 under CiiT Publications, Coimbatore – 641009, Tamil Nadu |
| The impact of effectiveness Retail Banking consumer satisfaction with Artificial Intelligence |
Mrs. JyothisRachel Mathews &Dr,Ebenezer Paul Rajan TY |
2026 |
Scitepress, ISBN :978-989-758-777-1, DOI:10.5220/0013930300004919 |
| Artificial Intelligence in Customer Experience and Service Management |
Dr. Padmaavathy P A |
February 2026 |
Stanzaleaf Publication, ISBN 978-81-996229-5-1 |
| Technology-Driven Pedagogical Innovations In Accounting Education: – Preparing Learners For The Digital Finance Era |
Dr. Padmaavathy P A |
February 2026 |
CiiT Publications, CoimbatoreTamil Nadu, ISBN- 978-93-6126-125-1 |
| The State of AI in Business Intelligence and Analytics |
Dr. Padmaavathy P A |
October 2025 |
Stanzaleaf Publication, ISBN: 978-81-991002-0-6 |
| Embracing sustainability in insurance for a resilient future |
Dr. Padmaavathy P A |
September 2025 |
CIIT Publications, Coimbatore, (National Publisher), ISBN: 978-81-964453-7-9 |
| Reimagining Customer Service Through Customer Mapping |
Dr. Padmaavathy P A |
August 2025 |
Merimax Publisher, Australia (International Publisher),ISBN: 978-81-991137-6-3. |
| Public Private Partnerships In Smart Cities – A Critical Survey. |
Dr. Padmaavathy P A |
August 2025 |
CIIT Publications, Coimbatore (National Publisher), ISBN: 978-93-6126-546-4 |
| The Future role of environmental sustainability – optimization using Artificial Intelligence Electric vehicles |
Dr. Padmaavathy P A |
May 2025 |
2025 5th International Conference on Trends in Material Science and Inventive Materials (ICTMIM) – IEEE conference proceedings,DOI: 10.1109/ICTMIM65579.2025. |
| Leveraging digital platforms for gender empowerment |
Dr. Padmaavathy P A |
January 2025 |
Coimbatore Institute of Information Technology( CIIT) , Coimbatore, ICSSR, New Delhi, ISBN 978-93-6126-735-2 |
| Fintechs: A New Paradigm of Growth In Banking & Financial Sector |
Dr. Padmaavathy P A |
July – December 2024 |
Humanities and Social Science Studies Journal,UGC CARE -1 journal,Vol.13, Issue 2, No.22, pp-191-197,ISSN 2319-829X |
| Revolutionizing Customer Engagement In The Age Of AI |
Dr.Padmaavathy.PA. |
September 2024 |
Raja Ram Mohan Roy Agency, GoI. District Industries Center (DIC),International Conference,ISBN 978-93-341-1826-1, |
| Marketing 2.0 & Sales: Embracing the AI-Powered Future |
Dr.Padmaavathy.PA. |
September 2024 |
Bonfring Publications, Coimbatore,International Conference, ISBN 978-81-971599-0-9 |
| Green Marketing- A Boon for Sustainable Development |
Dr.Padmaavathy.PA. |
September 2024 |
Coimbatore Institute of Information Technology (CIIT) ,Coimbatore. National Seminar,ICSSR, New Delhi, ISBN 978-93-6126-266-1 |
| AI enabled paradigm shift in Business |
Manju M |
January 2024 |
Nehru School of Management Journal, Volume 8 Number 1 ISSN 2349-4883 |
| A Study on future and prospects of Indian pharmaceutical industry Post Covid |
Manju M |
January – February 2024 | History Research Journal, Volume 30 Issue 01, ISSN 0976-5425(P) |
| Analysis of recent trends in social media marketing with reference to emergence of artificial intelligence |
Manju M |
January – February 2024 | History Research Journal, Volume 30 Issue 02, ISSN 0976-5425(P) |
| A study on green Entrepreneurship practices on sustainable development with special reference to Health care Tourism. | Jyothis Rachel Mathews, Dr. Ebenezer Paul Rajan T.Y |
March 2023 | National Conference on Entrepreneurship for an Amenable, Resilient and Sustainable Future, organized by Karpagam Academy of Higher Education, Coimbatore on 27th March 2023. ISBN : 976-93-5611-622-9 |
| Future and prospects of artificial intelligence in Indian financial services | Ms. Manju M Dr .V Nirmaladevi |
Sep-Oct 2023 | History Research Journal, ISSN 0976-5425 (p) with if= 7.86 volume : 29, issue: 05, September – October : 2023 UGC Care approved group i, peer reviewed, referred journal |
| A study on role and contributions of pharmaceutical industry in promoting economic growth of India | Ms. Manju M Dr .V Nirmaladevi |
November 2023 | Rabindra Bharati University Journal of Economics, ISSN : 0975-802x vol. : xxvii, no:4, 2023 with if: 6.986 UGC Care approved, peer reviewed and referred journal |
| Financial statements analyses of select pharmaceutical companies in India using three statement model | Ms. Manju M Dr .V Nirmaladevi |
November 2023 | Rabindra Bharati University Journal of Economics, ISSN : 0975-802x vol. : xxvii, no:5, 2023 with if: 6.986 UGC Care approved, peer reviewed and referred journal |
| Analyzing pharmaceutical companies in India using Altman z-Score: A Financial Health | Ms. Manju M Dr .V Nirmaladevi |
October 2023 | History Research Journal, ISSN 0976-5425 (p) with if= 7.86 volume : 29,issue: 05, September –October : 2023 UGC Care approved group i, peer reviewed, referred journal |
| Application of green it in higher education institutions | Ms. Manju M | July 2023 | Dept. of research & publications, a2z Edu learning hub sustainable higher education systems – methods & practices vol. 1, ISBN : 978-81-962554-5-9 |
| Gender equality in Indian and global context | Ms. Manju M | March 2023 | Coimbatore institute of information technology, Coimbatore,ISBN-978-93-91347-53-6 |
| Time spent on social media and its impact on the academic performance by youngsters | Ms. Manju M Dr.P. Pon meenakshi &, Dr.Suriakala |
2022 | European journal of molecular & clinical medicine ( web of science) ISSN:2515-8260, Volume 09, Issue 08, 2022 |
| A study on impact of GST on retailers and customers with special reference to Palakakd | Ms. Manju M | Nov-Dec 2022 | Nehru School of Management Journal & Bonfering Intellectual Integrity. ISSN:2349-4883 Vol : 7 |
| A Study on Psychological Behavior of the Administrative Employees in the Hospital in Delhi. | Dr. K. Manivannan & Shailesh Kumari | June 2021 | Published in a multi-disciplinary International journal, ISSN: 0011-9342, June 2021, Design Engineering Issue: 8 | Pages: 7103 – 7113, ISSN: 0011-9342 online. Scopus indexed C. |
| A study on Stress caused by COVID 19 pandemic and its effects on Hospital Support staff in Delhi NCR. | Dr. K. Manivannan & Shailesh Kumari | April 2020 | Published in a multi-disciplinary International Journal, ISSN NO: 0005-0601, April 2020, Aut Aut Research Journal, Volume XI, Issue IV, April/2020, ISSN NO: 0005-0601 online Scopus indexed A. |
| A Study on Healthcare and Hospital preferences of youth during COVID in Delhi NCR. | Dr. K. Manivannan & Shailesh Kumari | 2021 | Published in a multi-disciplinary International journal, ISSN NO: 0972-2025, Plant cell biology and molecular biology, 22(71&72):378-392:2021, ISSN NO: 0972-2025 online Scopus indexed B. |
| Stress factors affecting hospital Marketing employees. | Dr. K. Manivannan & Shailesh Kumari | September 2020 | Published in a multi-disciplinary International journal, ISSN: 0012-9342 Year 2020, International Journal of Hospital administration September 2020 Scopus indexed B. |
| Financial Performance of select pharmaceutical companies in India. | Ms. Manju M | October 2021 | International Journal (IJEMA) ISSN NO: 08869367 OCTOBER 2021 |