Ahalia School of Management organized an One day National Webinar on the topic “Service Marketing Innovations” on 24th March 2021 at 2 p.m. through online platform – Google Meet. Webinar mainly focused on the area of Customer handling and innovations in service marketing. More than 90 participants across the country were attended the webinar. Dr. Sangeetha P, faculty member welcomed the gathering. Prof. (Dr) B. Vijachandran Pillai, Principal & Director, ASM delivered the presidential address and inaugurated the webinar. During his inaugural address, he stressed the need for promoting the service industries in our country. Faculties of ASM, Ms. Jisha and Ms. Akhila babu delivered the felicitations. The session was handled by an eminent Resource person Dr. Rajagopal Kamath A, Practicing marketing professional, Kerala. He has narrated the role of service sector industries in Indian Economy and the latest innovations in the field of service marketing with particular reference to life insurance products and services. The session was very informative and presentation style was highly appreciable. Participants were actively engaged in the question & answer session. Dr. Aashna Sidhic proposed the Vote of thanks. The session was concluded with the National Anthem by 3.30 pm. Feedback from the participants showed that the webinar was highly rated and commended.
