The Ahalia School of Management successfully conducted a specialized course titled “Strategic Applications of AI in Customer Service” for the MBA 2024–2026 batch. The programme was delivered by Mr. Gurudath Sadanandan and witnessed the active participation of 33 students. The course was conducted from 5th May to 30th June 2025, spanning a total of 30 hours, and was designed to provide students with practical insights into the integration of Artificial Intelligence in enhancing customer service strategies.

The course focused on emerging AI tools and technologies, their application in customer relationship management, automation of service processes, and data-driven decision-making. Through interactive sessions, case discussions, and real-world examples, students gained a deeper understanding of how AI is transforming customer experience across industries. The programme significantly enhanced students’ analytical and strategic thinking skills, preparing them to adapt to evolving technological trends in the service sector.