On Fifth Day, 24/2/2023, as part of celebration of one week National Management Day (Prabhandanam), at 2 pm the inaugural function of AIMA Membership of ASM has been arranged. Prof. Dr. B.Vijayachandran Pillai, Principal and Director has presided over the function. The inauguration was performed by Dr. Anuja Pandey, Professor of AIMA, New Delhi. During her inaugural address she has narrated the different types of services of AIMA to the beneficiaries. She also explained the advantages of taking membership in AIMA to individuals and institutions. Thereafter, Dr. S.N Jagadeesh offered felicitation to the function. After the inaugural function, Dr. Anuja Pandey has taken an interactive session on the topic Emerging Trends in Digital Marketing. The participants raised their queries based on the discussion and calrified. Nearly 20 participants joined through online. Mr. Gokul and Ms. Abhirami presented the feedback of the session. Finally, Ms. Anjali A proposed vote of thanks to the resource person and all other participants. The session came to an end at 4.00 p.m.